In 2020, I embarked on a personal project, by opening an Etsy shop selling hand-beaded earrings and headbands. I have always been a crafty person and find joy away from the digital world when I can.

I like to experiment with new materials and challenge myself with self-taught skills. For the brand, I took a minimalistic approach, allowing the colourful products to be the stand-outs. I also considered the environment in my packaging, making sure every piece was recyclable and less wasteful.

In 2020, I embarked on a personal project, by opening an
Etsy shop selling hand-beaded earrings and headbands.
I have always been a crafty person and find joy away from
the screen where creativity can become tangible. For the brand, I took a minimalistic approach, allowing the products
to be the hero.

In 2020, I embarked on a personal project, by opening an
Etsy shop selling hand-beaded earrings and headbands. I have always been a crafty person and find joy away from the screen where creativity can become tangible. For the brand, I took a minimalistic approach, allowing the products to be the hero.

In 2020, I embarked on a personal project, by opening an Etsy shop selling hand-beaded earrings and headbands. I have
always been a crafty person and find joy away from the screen where creativity can become tangible. For the brand, I took a minimalistic approach, allowing the products to be the hero.

In 2020, I embarked on a personal project, by opening an Etsy shop selling hand-beaded earrings and headbands. I have always been a crafty person and find joy away from the digital world when I can.

I like to experiment with new materials and challenge myself with self-taught skills. For the brand, I took a minimalistic approach, allowing the colourful products to be the stand-outs. I also considered the environment in my packaging, making sure every piece was recyclable and less wasteful.

The logo was inspired by the Orinoco River in Venezuela, its waves,
with parts of the word "ORINOCO" subtracted from rectangular shapes, mirroring the form of the beads used in the jewelry, and a pastel palette that complement the products but without overpowering them.

The logo was inspired by the Orinoco River in Venezuela, its waves, with parts of the word "ORINOCO" subtracted from rectangular shapes, mirroring the form of the beads used
in the jewelry, and a pastel palette that complements the
products but without overpowering them.

The logo was inspired by the Orinoco River in Venezuela,
its waves, with parts of the word "ORINOCO" subtracted
from rectangular shapes, mirroring the form of the beads
used in the jewelry, and a pastel palette that complements
the products but without overpowering them.

The logo was inspired by the Orinoco River in Venezuela,
its waves, with parts of the word "ORINOCO" subtracted
from rectangular shapes, mirroring the form of the beads
used in the jewelry, and a pastel palette that complements
the products but without overpowering them.

The logo was inspired by the Orinoco
River in Venezuela, its waves, with parts
of the word "ORINOCO" subtracted from rectangular shapes, mirroring the form
of the beads used in the jewelry, and a pastel palette that complements the products but without overpowering them.